English translation for information. The French version (https://www.duroapp.fr/legal/terms) prevails in case of discrepancy.

Duro Terms of Use (End User Licence Agreement)

Version 1.2 — last updated: 23 October 2026

These terms of use (the "Terms") form the agreement between you and ALLURE for the use of the Duro iPhone app. They serve as the end user licence agreement ("EULA") for the App Store. By downloading, using or subscribing to Duro, you accept these Terms. If you do not accept them, do not use Duro.


1. Publisher

Duro is published by ALLURE, a simplified joint-stock company (société par actions simplifiée) with share capital of 1 000 €:

The service's hosting provider is listed in the legal notice.


2. Minimum age: 18

Duro is reserved for adults (aged 18 and over). By using Duro, you declare that you are at least 18 years old. We may delete the data of, and block access for, any minor.


3. What Duro is, and what it is not

Duro is a training and wellness programme: pelvic floor (Kegel) exercises, breathing exercises, progress tracking, reminders, and an artificial intelligence-based coach ("Victor"). Some features are available free of charge (preview mode); the others require a subscription.

Duro is not a medical device. It does not diagnose, treat, cure or prevent any disease, and it does not replace medical advice, a healthcare professional or treatment. The figures and studies cited in the app are general, sourced information (Settings › Health & sources). Results vary from person to person and are not guaranteed.


4. Health warnings


5. Licence of use

We grant you a personal, non-exclusive, non-transferable and revocable licence to use Duro, for your private and non-commercial use, on Apple devices that you own or control, in accordance with the usage rules set out in Apple's Media Services Terms and Conditions.

In particular, you agree not to:

The coach is limited to 40 messages per day and 1,000 characters per message. These limits may change.


6. Duro Premium subscription

6.1 Plans

Subscriptions are sold by Apple, through App Store in-app purchase, and billed to your Apple ID. The Duro Premium plans are:

Plan Duration Price in France (incl. VAT) Trial or introductory offer
Annual 1 year 49,99 € / year 7 days free
Annual with creator code 1 year 49,99 € / year 14 days free
Annual, welcome offer (section 7) 1 year 29,99 € for the 1st year, paid upfront, then 49,99 € / year no trial
Monthly 1 month 7,99 € / month none
Monthly 1 month 9,99 € / month none
Weekly 1 week 3,99 € / week none

The app's subscription screen shows you two of these plans (for example the annual plan and the 7,99 € monthly plan, or the weekly plan and the 9,99 € monthly plan). They are selected at random the first time you open this screen, and then remain the same thereafter. This random selection does not take into account any information about you (neither your answers, nor your device, nor your country); the only exception is that, with a valid creator code, the screen always offers you the annual plan with a 14-day trial. The prices offered may vary depending on ongoing tests; all plans remain visible and manageable in Settings › Subscriptions. A price test never changes the price of a subscription already taken out.

Prices are given for information purposes. The binding price is the one displayed by Apple on the purchase sheet, in the currency of your App Store storefront, at the time of purchase.

6.2 Automatic renewal

6.3 Free trial

6.4 Managing or cancelling

You can manage and cancel your subscription in a few seconds in iOS Settings › [your name] › Subscriptions › Duro, or from within Duro (Me › Status & subscription › Manage my subscription), which opens the same Apple page. Cancellation takes effect at the end of the current period: you keep access until then. Deleting the app or your data does not cancel your subscription.

6.5 Changing plan

You can switch from one Duro Premium plan to another in Settings › Subscriptions, in accordance with Apple's rules:

6.6 Refunds and right of withdrawal

Subscriptions are sold by Apple, which applies its own withdrawal and refund terms (Apple's Media Services Terms and Conditions). In the European Union, you may in particular exercise your right of withdrawal with Apple within the period provided for by those terms. Refund requests are made at reportaproblem.apple.com. Duro never asks you to waive this right.


7. One-time welcome offer

If you abandon the Apple purchase sheet without subscribing, Duro may offer you, once only, a welcome offer: the annual subscription at 29,99 € for the first year (paid upfront, at purchase, with no trial), then 49,99 € per year on renewal, unless cancelled. This offer is reserved for people who have never benefited from a Duro introductory offer on their Apple ID. It is displayed only once, without a countdown, and the struck-through price it displays (49,99 €) is the actual price of the annual plan. It then benefits from the annual plan's loyalty pricing (section 8).


8. Loyalty pricing

The longer your subscription lasts without interruption, the lower its price. These discounts are promotional offers within the meaning of the App Store, reserved for current subscribers, which we offer you when you meet the conditions.

8.1 The tiers

Monthly subscriptions (Bronze status for the first 3 months, at your plan's starting price):

Status Offered after Offer duration 7,99 € monthly 9,99 € monthly
Silver 3 months paid without interruption months 4 to 6 6,99 €/month 8,49 €/month
Gold 6 months paid without interruption months 7 to 12 5,99 €/month 6,99 €/month
Platinum 12 months paid without interruption, then every year 12 months, renewed every year 4,99 €/month 5,99 €/month

Annual subscription (starting price: 49,99 €/year; same tiers with the 14-day trial or the welcome offer):

Year Offered Price
2nd year after 1 year paid without interruption, from 45 days before renewal 39,99 €
3rd year and subsequent years after 2 years (then 3, 4…) paid without interruption 29,99 € per year

Weekly subscription (3,99 €/week): no loyalty pricing. However, weeks paid without interruption count towards your seniority if you subsequently switch to the monthly plan.

Prices are given for France. Apple displays the equivalent price in your currency.

8.2 Activation

8.3 Any interruption resets your seniority to zero

Your seniority only counts periods paid without interruption. It resets to zero if your subscription stops, in particular:

The following do not interrupt it: a grace period followed by a successful payment, switching from monthly to annual (or vice versa), and a cancellation withdrawn before it takes effect.

If you return after an interruption, you pay the starting price of the chosen plan again (for example 7,99 €/month or 49,99 €/year), with no trial and no welcome offer, and you work your way back up the statuses from Bronze.

8.4 Changes to the programme

We may change the loyalty programme for the future (tiers, prices, durations), informing you in the app. An offer already activated remains valid until its end. As long as you meet its conditions, the offer for your status remains available in the app; a renewal that occurs before its activation is billed at the price in force at that time.


9. Creator codes

Duro is recommended by partner content creators, who are paid a commission on the subscriptions they bring in. In accordance with Law No. 2023-451 of 9 June 2023 on commercial influence, each partnership is governed by a written contract, and:

A valid creator code may give you a benefit reserved for new subscribers (currently: a 14-day trial instead of 7 on the annual plan): it simply selects the subscription offer presented by Apple. It does not modify an ongoing subscription. A code cannot be exchanged or converted into cash.


10. Your data

The processing of your personal data is described in Duro's Privacy Policy, also accessible in the app (Settings › Privacy).


11. Intellectual property

Duro, its name, logo, texts, illustrations, exercise programmes, sounds and software are protected and belong to ALLURE or its partners. The licence in section 5 does not transfer any ownership rights to you. The answers generated by the coach are provided to you for your personal use.


12. Availability and changes to the service

We do our best to keep Duro running continuously, but cannot guarantee this: maintenance, a provider outage (hosting provider, AI provider, Apple) or lack of network connectivity may interrupt it. The AI coach may be temporarily unavailable. We may change Duro (add, modify or remove features) and require a minimum version of the app, without substantially reducing what is included in an ongoing subscription.


13. Liability


14. Suspension and termination

You may stop using Duro at any time, delete your data (Settings › Delete my data) and cancel your subscription with Apple. We may suspend access to the coach or to Duro in the event of a serious breach of these Terms (for example abusive or automated use), after informing you where possible.


15. Clauses required by Apple


16. Changes to the Terms

We may change these Terms. In the event of a significant change, we will inform you in the app at least 30 days before it takes effect. If you do not agree, you may stop using Duro and cancel your subscription. Changes to subscription prices follow Apple's rules; Apple informs you of them and, where necessary, asks for your consent.


17. Governing law and disputes

These Terms are governed by French law. If you are a consumer residing in another European Union country, you retain the protection of the mandatory rules of your country.

If you encounter a problem, please write to us first at contact@duroapp.fr: we will seek an amicable solution. If this fails, you may refer the matter free of charge, within one year of your written complaint, to the consumer mediator to which ALLURE is subject (Articles L611-1 et seq. of the French Consumer Code); the mediator's contact details will be provided to you on simple request at the same address.

Failing agreement, the dispute will be brought before the competent courts in accordance with the ordinary rules of law. The consumer may bring proceedings before the court for the place where they resided at the time the contract was concluded or the harmful event occurred.